Ad Campaign Tracking

When marketing dollars are spent on ad campaigns that link consumers to your site, you want to know if those dollars were spent wisely. There is one simple thing that need to be in place for that traffic to be accurately tracked.

UTM Parameters

The UTM parameters are query string parameters that are added to the query string portion of URLs you create for links to your website. In order to identify specific links, you tag them with attributes like "campaign", "medium", and "source". The easiest way to do this is to use the Google URL Builder.

Let's say you want to link from a paid ad to your new inventory page. Assuming your domain is "www.somedomain.com", your new inventory URL would be something like "http://www.somedomain.com/new-cars/for-sale". Let's also say you want the "campaign" to be "New Vehicle Sales Extravaganza", the source to be "ezine", and the medium to be "banner". If you use the Google URL Builder, you will get the following URL (http://www.somedomain.com/new-cars/for-sale?utm_source=ezine&utm_medium=banner&utm_campaign=New%20Vehicle%20Sales%20Extravaganza). 

When visitors click the banner containing the UTM parameters, your DealerPeak website will associate them with that visit to your site. If a lead is generated from that visitor, this will be tracked in performance reports like "Gross Profit By Campaign" and "SEM Campaign Performance".